Advertising (Paid Ads)
Pool Pros Advertising / Paid Ads
How Do We Achieve Our Conversion Rates?
At Pool Pros Marketing, our conversion rates are the best in class. We’ve even had clients who maintained a conversion rate of 20% or higher. What do we do different?
Ad Group Separation
We use only close versions of the target term in ad creation.
HUGE Negative Keyword Lists
Google Ads failures have several causes. It ensures that you only appear for pertinent searches.
Creative Ads
Pool Pros understands what motivates people to click on your advertisement thanks to our experience and reams of data.
Manual Optimization
We do all weekly optimizations manually rather than letting Google perform its optimizations.
Full Extensions
Extensions increase exposure, and using them appropriately has its benefits. This includes direct phone and website links.
Local Map Trigger
Ever notice the single advertisement underneath the local map result? We can arrange for you to go there.
Settings & Configuration
We certify that your ads are appropriately shown geographically and during peak conversion periods.
Dedicated Landing Pages
This is the recipe we use. Every advertisement has a specially designed landing page.
Content Marketing
Content marketing uses retargeting on all social media platforms where you are active, including demographic and interest data.
Platforms and Types of Advertisements We Use
- Google Search Ads: These are the typical pay-per-click advertisements that appear at the top of Google searches. It is the only approach to ensure a first-page Google ranking, and the outcomes are typically the finest. This is practically the norm for all pool industry services.
- Google Local: On local searches, Google occasionally permits this single advertisement to appear beneath the map. This is a highly targeted placement that has strict requirements but yields extremely high click-through rates. The majority of services in the pool industry use this placement.
- Google Remarketing: Have you ever visited a website only to find banner advertisements for it everywhere you went?
This type of advertising is effective for lengthy sales cycles, such as pool cleaning services. - Google Affinity Ads: Similar to remarketing, this sort of advertising targets those who have shown interest in the services you offer or who have been to the websites of your rivals.
These advertisements are effective for more expensive jobs such as building pools and cleaning them.