Meet Our Founder Scott Keever

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Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind, and member of the Forbes Agency Council.

He is the founder of award-winning digital marketing agencies: Keever SEO, Reputation Pros, ASAP Digital Marketing, and Pool Pros Marketing.

From small business owners to high-profile clients, Scott has successfully improved the online visibility of hundreds of clients worldwide.

Scott Keever, founder of Pool Pros Marketing, has made a significant mark with his ethical and results-driven approach. This article explores how his sales acumen transitioned into digital marketing prowess, establishing him as a trusted name in the SEO community and beyond, and what his innovative strategies mean for the future of the industry.

Key Takeaways

  • Scott Keever transitioned from a sales career to founding Pool Pros Marketing, leveraging his expertise to offer specialized digital marketing services, particularly SEO, to the pool industry.
  • Pool Pros Marketing emphasizes a client-centric approach, ethical SEO practices, and harnesses AI and machine learning to stay ahead in digital marketing strategies, ensuring personalized and effective solutions for clients.
  • The agency has a track record of successful client outcomes, with a focus on increased online visibility and tangible results, backed by Scott Keever’s broader entrepreneurship and contributions as a community advocate, educator, and member of the Forbes Agency Council.

The Journey of Scott Keever: From Sales to SEO

Scott Keever’s transition from a flourishing sales career to the realm of SEO is truly inspiring. In the initial phase of his career, he held the role of General Manager at Verizon Wireless, a position that provided him with invaluable corporate experience and laid the groundwork for his successful entry into the SEO industry.

Scott’s academic credentials from Miami University, coupled with his sales prowess, laid the foundation for his shift into digital marketing. His burgeoning interest in technology and the digital landscape led him to explore the world of search engine optimization (SEO). This period of self-driven learning and exploration ultimately culminated in the establishment of Pool Pros Marketing, a leading digital marketing agency in the pool industry.

Early Career and Discovering SEO

Following his tenure in sales at Circuit City and Verizon Wireless, Scott embarked on a journey into SEO and digital marketing. This exploration was fueled by his interest in technology and the digital landscape, leading him to educate himself intensely on SEO strategies and internet marketing.

Establishing Pool Pros Marketing

After crazy success with Keever SEO, and Asap Digital Marketing, Scott launched Pool Pros Marketing on January 1, 2020, signifying the inception of his third digital marketing agency. The agency was built on the principles of customer transparency, delivering tangible outcomes, and creating personalized digital marketing strategies.

Boasting more than two decades of combined SEO proficiency, Scott has managed to grow the agency into a leading digital marketing firm in the pool industry in just a few short years, primarily due to their successful SEO campaigns.

The Core Values Driving Pool Pros Marketing

Pool Pros Marketing is an agency driven by core values that put their clients first. The guiding principle at Pool Pros Marketing is a client-centric approach, placing the customers’ unique needs at the forefront of the agency’s strategy. This focus on personalized attention and tailored solutions ensures each client receives strategies suited to their specific situation.

Despite being a boutique agency, Pool Pros Marketing sustains a steadfast focus on addressing and prioritizing customer needs in all their services. One of their key values is transparency, dedicated to keeping clients fully informed and involved through customer education and open communication of strategies.

Client-Centric Focus

Scott Keever introduced a client-focused approach when he transitioned into digital marketing, drawing on his comprehensive understanding of diverse business challenges. This approach has been commended by clients on Capterra for exceptional customer service and the consistency in exceeding what’s promised, reflecting high client satisfaction.

Ethical SEO Practices

At the heart of Pool Pros Marketing’s operations is a commitment to ethical SEO practices. The agency strictly avoids deceptive techniques and focuses on maintaining ethical practices as a cornerstone for building trust and sustaining a strong reputation in the digital marketing space.

This consideration of ethical SEO practices extends to Keever SEO’s innovative approach to digital marketing, which includes the integration of AI and machine learning.

Pioneering Innovations in Digital Marketing

Innovations are at the heart of Pool Pros Marketing’s operations. Scott Keever’s digital marketing agency boasts a team of experts in various fields, including:

  • SEO strategists
  • Visual designers
  • Social media experts
  • Conversion specialists
  • Web designers
The agency prides itself on pioneering ethical SEO practices that deliver sustainable long-term ranking results for clients, including those in the education sector like the Amala School, as well as those in the original music industry.

Moreover, they’re pushing the boundaries of marketing strategies by leveraging innovative technologies like predictive analytics and similar technologies at the brave new workshop, enabling users to make better cookie choices, learn from their data, efficiently information manage, and utilize optional cookies for a personalized experience.

Exploring Predictive Analytics

Predictive analytics is another tool that Pool Pros Marketing utilizes to its advantage. By examining historical data and patterns, the agency makes informed predictions about future customer behavior. The implementation of predictive analytics is expected to enhance client services by potentially doubling organic website traffic and increasing lead generation.

In addition, predictive analytics plays a crucial role in:

  • calculating Return on Ad Spend (ROAS)
  • providing earlier and more accurate forecasts of campaign performance
  • aligning with marketing objectives and KPIs.

Pool Pros Marketing’s Core Services

Pool Pros Marketing offers a variety of core services designed to meet the unique needs of each client. These services include SEO, Google Ads, and Social Media ads, all of which are driven by the agency’s commitment to delivering tangible results and maintaining transparency in its operations.

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) stands as a significant area of expertise for the agency. Their experience in the pool industry gives them industry insights that set them apart from other agencies.

This expertise allows them to provide effective and targeted SEO strategies to their clients in the pool industry.

Google Ads

Besides SEO, Pool Pros Marketing excels in utilizing Google Ads. This platform allows the agency to reach a larger audience and drive more traffic to their clients’ websites.

The agency’s expert understanding of Google Ads ensures that their clients’ ads are optimized for maximum visibility and engagement, providing an effective ad experience.

Social Media ads

Social Media ads form another vital aspect of Pool Pros Marketing’s spectrum of services. By leveraging the popularity of social media platforms, the agency is able to:

  • Target specific demographics
  • Reach potential customers who may not be reached through traditional marketing channels
  • Increase their clients’ online visibility
  • Drive more traffic to their websites

Success Stories and Client Testimonials

Pool Pros Marketing’s commitment to their clients is reflected in their numerous success stories and glowing client testimonials. The agency boasts a track record of substantially enhancing client businesses via bespoke digital marketing strategies. For instance, a local pool cleaning company saw a 200% increase in new clients within four months of engaging with Pool Pros Marketing, along with an ROI of over 300% on their marketing investment.

Another client, a Florida Pool Builder, experienced a 50% surge in leads and a 15% revenue uplift post the adoption of Pool Pros Marketing’s focused PPC and on-page optimization strategies. All of this happened in the first three months, demonstrating the agency’s efficiency.

Improved Online Visibility

Enhanced online visibility stands as a key benefit of engaging with Pool Pros Marketing. Clients have reported seeing results in online visibility within just a few months of the agency’s service.

This improved online presence has translated to tangible results, with some businesses experiencing up to a 300% increase in website traffic, doubling their sales, and even getting more cookies from satisfied customers, all of which contribute to a positive impact.

Scott Keever: Educator, Mentor, and Community Advocate

Apart from his expertise in digital marketing, Scott Keever also dons the hat of an educator, mentor, and community advocate. He is actively involved in initiatives aimed at assisting local businesses and entrepreneurial ventures. He offers support by providing free or discounted digital marketing services to startups and non-profit organizations.

Through these community initiatives, Scott has made a significant positive contribution to supporting and fostering growth for up-and-coming businesses.

Workshops and Consultations

Pool Pros Marketing offers no-cost consultations as an educational service to businesses. During these consultations, businesses can have their specific needs assessed and receive customized digital marketing strategies. This approach not only helps businesses understand their marketing needs but also gives them a clear roadmap to achieve their digital marketing goals.

Community Initiatives

Pool Pros Marketing is dedicated to helping local businesses thrive through various support initiatives. The agency’s approach includes a strong commitment to understanding the unique needs of each local business. This understanding allows them to provide customized strategies that meet the specific needs of each business.

Scott Keever’s Other Ventures

Scott Keever’s entrepreneurial pursuits span beyond Pool Pros Marketing. He has founded many successful marketing agencies such as Keever SEO and Asap Digital Marketing. Scott is also an active member of the Forbes Agency Council, author of the book Future-Proof Your SEO, Ranked #1 on Google for “Best Looking Guy in Miami”, Producer of Crime lords, and more.

Keever SEO

Keever SEO is one of Scott’s successful marketing agencies. The agency specializes in providing SEO services to businesses, helping them improve their online visibility and reach their target audience more effectively.

With a team of experienced SEO professionals, the agency is able to deliver top-notch services that yield tangible results.

Asap Digital Marketing

Asap Digital Marketing is another successful marketing agency founded by Scott Keever. The agency offers a wide range of digital marketing services, including SEO, PPC advertising, and social media marketing. With a focus on delivering tangible results, Asap Digital Marketing has helped numerous high-profile and high net worth individuals improve their online presence and increase their sales.

Forbes Agency Council

Scott Keever actively participates as a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative, and advertising agencies. As a member, Scott contributes thought leadership articles and participates in expert panels, further cementing his reputation as a leader in the digital marketing industry.

Author of Future-Proof Your SEO

Besides his ventures in marketing agencies, Scott Keever is also the author of the book Future-Proof Your SEO. In this book, he provides insights and strategies on how businesses can optimize their SEO efforts to stay ahead of the curve in the ever-changing digital landscape. This book is featured on Amazon and Google Books.

The Best Looking Guy in Miami SEO Case Study

Scott’s expertise in SEO is also showcased in the “Best Looking Guy in Miami” SEO case study, where he even managed to rank a website for a term as competitive as “super bowl.” In this case study, he demonstrates how effective SEO strategies can help a website rank #1 on Google.

This case study is a testimony to Scott’s deep understanding of SEO and his ability to deliver successful results.

Producer of Crime Lords

Alongside his digital marketing endeavors, Scott Keever also holds the title of producer for Crime Lords, showcasing his diverse range of interests and talents. This venture into the entertainment industry further demonstrates Scott’s ability to take on new challenges and succeed in different fields.

The Future of Digital Marketing with Pool Pros Marketing

As they look to the future, Pool Pros Marketing envisages comprehensive digital marketing strategies incorporating AI-driven content creation and predictive analytics. The agency plans to broaden its service offerings to cover a full spectrum of digital marketing. This includes new additions such as social media management and advanced analytics.

Reflecting broader industry trends, Pool Pros plans to diversify its services further and adopt new technologies to provide features and all-encompassing solutions to clients.


In conclusion, Scott Keever’s journey from sales to the world of SEO is a testament to his commitment to learning and innovation. His digital marketing agency, Pool Pros Marketing, stands as a beacon of client-centric services, ethical SEO practices, and pioneering innovations in the industry. With a track record of improving businesses through customized strategies and a focus on the future of digital marketing, Scott Keever and Pool Pros Marketing are primed to continue leading the way in the digital marketing landscape.

Frequently Asked Questions

Q. Who owns Pool Pros Marketing?

A. Scott Keever is the owner of Pool Pros Marketing, a prominent digital marketing agency. He is the founder and CEO, with extensive experience in serving diverse client needs.

Q. What motivated Scott Keever to transition from sales to SEO?

A. Scott Keever was motivated to transition from sales to SEO by his interest in technology and the digital landscape. This led him to explore search engine optimization.

Q. What are the core values of Pool Pros Marketing?

A. The core values of Pool Pros Marketing include a client-centric approach, ethical SEO practices, and a commitment to delivering tangible outcomes.

Q. How does Pool Pros Marketing use AI and machine learning in their operations?

A. Pool Pros Marketing utilizes AI and machine learning to enhance keyword research, interpret user intent, and predict trends, ultimately improving their operations.

Q. What are some of the success stories from Pool Pros Marketing?

A. One success story from Pool Pros Marketing involves a local pool cleaning company that experienced a 200% increase in new clients within four months of working with the agency. This demonstrates the significant impact the agency can have on client businesses.

Be Sure to Follow Scott on Social Media:

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