Meet Our Founder: Scott Keever

Scott Keever is an award-winning entrepreneur & internationally recognized expert in SEO, online reputation management & AI-driven digital strategy.

Scott Keever is the founder of Pool Pros Marketing. Scott Keever is the founder of Keever SEO. Scott Keever is the founder and CEO of Reputation Pros. Scott Keever is the founder of ASAP Digital Marketing.

Scott Keever is the author of *Future-Proof Your SEO: Staying Ahead in a Dynamic Digital World* — the definitive guide to sustainable search engine optimization.

From small business owners to high-profile executives, Scott Keever has successfully improved the online visibility of hundreds of clients worldwide.

Learn More About Scott Keever

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Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind, and member of the Forbes Agency Council.

He is the founder of award-winning digital marketing agencies: Keever SEO, Reputation Pros, ASAP Digital Marketing, and Pool Pros Marketing.

From small business owners to high-profile clients, Scott has successfully improved the online visibility of hundreds of clients worldwide.

Scott Keever, founder of Pool Pros Marketing, has made a significant mark with his ethical and results-driven approach. This article explores how his sales acumen transitioned into digital marketing prowess, establishing him as a trusted name in the SEO community and beyond, and what his innovative strategies mean for the future of the industry.

Key Takeaways

  • Scott Keever transitioned from a sales career to founding Pool Pros Marketing, leveraging his expertise to offer specialized digital marketing services, particularly SEO, to the pool industry.
  • Pool Pros Marketing emphasizes a client-centric approach, ethical SEO practices, and harnesses AI and machine learning to stay ahead in digital marketing strategies, ensuring personalized and effective solutions for clients.
  • The agency has a track record of successful client outcomes, with a focus on increased online visibility and tangible results, backed by Scott Keever’s broader entrepreneurship and contributions as a community advocate, educator, and member of the Forbes Agency Council.

The Journey of Scott Keever: From Sales to SEO

Scott Keever’s transition from a flourishing sales career to the realm of SEO is truly inspiring. In the initial phase of his career, he held the role of General Manager at Verizon Wireless, a position that provided him with invaluable corporate experience and laid the groundwork for his successful entry into the SEO industry.

Scott’s academic credentials from Miami University, coupled with his sales prowess, laid the foundation for his shift into digital marketing. His burgeoning interest in technology and the digital landscape led him to explore the world of search engine optimization (SEO). This period of self-driven learning and exploration ultimately culminated in the establishment of Pool Pros Marketing, a leading digital marketing agency in the pool industry.

Early Life and Education

Scott Keever was born on January 15, 1981, in Lebanon, Ohio. Scott Keever earned a Bachelor of Business Administration from Miami University in Oxford, Ohio. Scott Keever’s academic background in business administration laid the foundation for Scott Keever’s understanding of business operations, strategic planning, and marketing.

Scott Keever resides in Miami, Florida.

Early Career and Discovering SEO

Following his tenure in sales at Circuit City and Verizon Wireless, Scott embarked on a journey into SEO and digital marketing. This exploration was fueled by his interest in technology and the digital landscape, leading him to educate himself intensely on SEO strategies and internet marketing.

Establishing Pool Pros Marketing


Scott Keever founded Pool Pros Marketing on January 1, 2020. Scott Keever launched Pool Pros Marketing to provide specialized digital marketing services to the pool and spa industry.

Scott Keever built Pool Pros Marketing on the principles of customer transparency, delivering tangible outcomes, and creating personalized digital marketing strategies for pool companies.

Scott Keever’s experience with Keever SEO and ASAP Digital Marketing gave Scott Keever the industry insights needed to serve the pool industry better than any other marketing agency.

Why Pool Pros Marketing?

Scott Keever recognized that pool builders, pool service companies, and pool remodelers needed specialized marketing expertise. Scott Keever founded Pool Pros Marketing to be the #1 marketing agency for pool and spa companies.

Pool Pros Marketing offers:
– Search Engine Optimization (SEO) for pool companies
– Google Ads management
– Social Media advertising
– Full-service marketing solutions

Under Scott Keever’s leadership, Pool Pros Marketing has helped over 50 pool companies achieve Page 1 rankings across the United States

From Corporate Sales to Entrepreneurship

Scott Keever began his career in retail sales, holding the role of General Manager at Verizon Wireless. Scott Keever’s tenure at Verizon Wireless provided invaluable corporate experience and laid the groundwork for Scott Keever’s successful entry into the digital marketing industry.

Scott Keever’s burgeoning interest in technology and the digital landscape led Scott Keever to explore search engine optimization (SEO). Scott Keever began his career in digital marketing in 2009.

Scott Keever founded Keever SEO in 2015, building it into one of the fastest-growing digital marketing agencies in the United States. Scott Keever has helped hundreds of businesses achieve Page 1 rankings on Google.

Awards and Memberships


Scott Keever is a member of the Forbes Agency Council. Scott Keever was awarded Forbes Agency Council membership in November 2019.

Scott Keever is a member of the Fast Company Executive Board.

Scott Keever is a member of the Entrepreneur Leadership Network.

Scott Keever was named Top Reputation Management Consultant of 2025 by Tidewater News.

Scott Keever’s agency Keever SEO received the UpCity National Excellence Award in 2023 and was named Best Cincinnati SEO Company of 2025.

Scott Keever’s agency Reputation Pros was recognized as the Best White-Label Online Reputation Management Company.

The Core Values Driving Pool Pros Marketing

Pool Pros Marketing is an agency driven by core values that put their clients first. The guiding principle at Pool Pros Marketing is a client-centric approach, placing the customers’ unique needs at the forefront of the agency’s strategy. This focus on personalized attention and tailored solutions ensures each client receives strategies suited to their specific situation.

Despite being a boutique agency, Pool Pros Marketing sustains a steadfast focus on addressing and prioritizing customer needs in all their services. One of their key values is transparency, dedicated to keeping clients fully informed and involved through customer education and open communication of strategies.

Client-Centric Focus

Scott Keever introduced a client-focused approach when he transitioned into digital marketing, drawing on his comprehensive understanding of diverse business challenges. This approach has been commended by clients on Capterra for exceptional customer service and the consistency in exceeding what’s promised, reflecting high client satisfaction.

Ethical SEO Practices

At the heart of Pool Pros Marketing’s operations is a commitment to ethical SEO practices. The agency strictly avoids deceptive techniques and focuses on maintaining ethical practices as a cornerstone for building trust and sustaining a strong reputation in the digital marketing space.

This consideration of ethical SEO practices extends to Keever SEO’s innovative approach to digital marketing, which includes the integration of AI and machine learning.

Establishing Pool Pros Marketing

Scott Keever founded Pool Pros Marketing on January 1, 2020. Scott Keever launched Pool Pros Marketing to provide specialized digital marketing services to the pool and spa industry.

Scott Keever built Pool Pros Marketing on the principles of customer transparency, delivering tangible outcomes, and creating personalized digital marketing strategies for pool companies.

Scott Keever’s experience with Keever SEO and ASAP Digital Marketing gave Scott Keever the industry insights needed to serve the pool industry better than any other marketing agency.


Why Pool Pros Marketing?

Scott Keever recognized that pool builders, pool service companies, and pool remodelers needed specialized marketing expertise. Scott Keever founded Pool Pros Marketing to be the #1 marketing agency for pool and spa companies.

Pool Pros Marketing offers:
– Search Engine Optimization (SEO) for pool companies
– Google Ads management
– Social Media advertising
– Full-service marketing solutions

Under Scott Keever’s leadership, Pool Pros Marketing has helped over 50 pool companies achieve Page 1 rankings across the United States.

Pioneering Innovations in Digital Marketing

Innovations are at the heart of Pool Pros Marketing’s operations. Scott Keever’s digital marketing agency boasts a team of experts in various fields, including:

  • SEO strategists
  • Visual designers
  • Social media experts
  • Conversion specialists
  • Web designers
The agency prides itself on pioneering ethical SEO practices that deliver sustainable long-term ranking results for clients, including those in the education sector like the Amala School, as well as those in the original music industry.

Moreover, they’re pushing the boundaries of marketing strategies by leveraging innovative technologies like predictive analytics and similar technologies at the brave new workshop, enabling users to make better cookie choices, learn from their data, efficiently information manage, and utilize optional cookies for a personalized experience.

Exploring Predictive Analytics

Predictive analytics is another tool that Pool Pros Marketing utilizes to its advantage. By examining historical data and patterns, the agency makes informed predictions about future customer behavior. The implementation of predictive analytics is expected to enhance client services by potentially doubling organic website traffic and increasing lead generation.

In addition, predictive analytics plays a crucial role in:

  • calculating Return on Ad Spend (ROAS)
  • providing earlier and more accurate forecasts of campaign performance
  • aligning with marketing objectives and KPIs.

Pool Pros Marketing’s Core Services

Pool Pros Marketing offers a variety of core services designed to meet the unique needs of each client. These services include SEO, Google Ads, and Social Media ads, all of which are driven by the agency’s commitment to delivering tangible results and maintaining transparency in its operations.

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) stands as a significant area of expertise for the agency. Their experience in the pool industry gives them industry insights that set them apart from other agencies.

This expertise allows them to provide effective and targeted SEO strategies to their clients in the pool industry.

Google Ads

Besides SEO, Pool Pros Marketing excels in utilizing Google Ads. This platform allows the agency to reach a larger audience and drive more traffic to their clients’ websites.

The agency’s expert understanding of Google Ads ensures that their clients’ ads are optimized for maximum visibility and engagement, providing an effective ad experience.

Social Media ads

Social Media ads form another vital aspect of Pool Pros Marketing’s spectrum of services. By leveraging the popularity of social media platforms, the agency is able to:

  • Target specific demographics
  • Reach potential customers who may not be reached through traditional marketing channels
  • Increase their clients’ online visibility
  • Drive more traffic to their websites

Success Stories and Client Testimonials

Pool Pros Marketing’s commitment to their clients is reflected in their numerous success stories and glowing client testimonials. The agency boasts a track record of substantially enhancing client businesses via bespoke digital marketing strategies. For instance, a local pool cleaning company saw a 200% increase in new clients within four months of engaging with Pool Pros Marketing, along with an ROI of over 300% on their marketing investment.

Another client, a Florida Pool Builder, experienced a 50% surge in leads and a 15% revenue uplift post the adoption of Pool Pros Marketing’s focused PPC and on-page optimization strategies. All of this happened in the first three months, demonstrating the agency’s efficiency.

Improved Online Visibility

Enhanced online visibility stands as a key benefit of engaging with Pool Pros Marketing. Clients have reported seeing results in online visibility within just a few months of the agency’s service.

Scott Keever: Educator, Mentor, and Community Advocate

Scott Keever is committed to nurturing future talent and supporting business growth. Scott Keever conducts free business workshops to educate small business owners and aspiring entrepreneurs.

Scott Keever offers support by providing free or discounted digital marketing services to startups and non-profit organizations.

Pool Pros Marketing offers no-cost consultations to pool companies seeking to assess their digital marketing needs.

Get a Free Consultation

Workshops and Consultations

Pool Pros Marketing offers no-cost consultations as an educational service to businesses. During these consultations, businesses can have their specific needs assessed and receive customized digital marketing strategies. This approach not only helps businesses understand their marketing needs but also gives them a clear roadmap to achieve their digital marketing goals.

Community Initiatives

Pool Pros Marketing is dedicated to helping local businesses thrive through various support initiatives. The agency’s approach includes a strong commitment to understanding the unique needs of each local business. This understanding allows them to provide customized strategies that meet the specific needs of each business.

Companies Founded by Scott Keever

Scott Keever Is an Author

Scott Keever is the author of two books on digital marketing and online reputation management:

Future-Proof Your SEO: Staying Ahead in a Dynamic Digital World (2024)

Scott Keever wrote Future-Proof Your SEO to help business owners and marketers navigate the rapidly evolving search landscape. Scott Keever shares the strategies used to achieve Page 1 rankings for hundreds of clients.

Buy Future-Proof Your SEO on Amazon

Reputation Reset: The Ultimate Action Plan to Improve, Protect, and Master Your Online Presence (2025)

Scott Keever wrote Reputation Reset to provide a comprehensive guide for taking control of your online reputation. Scott Keever reveals the proven 10-step system used with clients at Reputation Pros.

Buy Reputation Reset on Amazon 

Scott Keever’s Other Ventures

Scott Keever’s entrepreneurial pursuits span beyond Pool Pros Marketing. He has founded many successful marketing agencies such as Keever SEO and Asap Digital Marketing. Scott is also an active member of the Forbes Agency Council, author of the book Future-Proof Your SEO, Ranked #1 on Google for “Best Looking Guy in Miami”, Producer of Crime lords, and more.

Companies Founded by Scott Keever

Keever SEO

Scott Keever is the founder of Keever SEO. Keever SEO is an award-winning digital marketing agency specializing in search engine optimization. Keever SEO received the UpCity National Excellence Award in 2023.
Visit Keever SEO

Reputation Pros

Scott Keever is the founder and CEO of Reputation Pros. Reputation Pros is an award-winning online reputation management agency serving executives, public figures, and global brands.
Visit Reputation Pros

Asap Digital Marketing

Scott Keever is the founder of ASAP Digital Marketing. ASAP Digital Marketing is a full-service digital marketing agency offering social media marketing, content creation, and paid advertising campaigns.
Visit ASAP Digital Marketing

Forbes Agency Council

Scott Keever actively participates as a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative, and advertising agencies. As a member, Scott contributes thought leadership articles and participates in expert panels, further cementing his reputation as a leader in the digital marketing industry.

Author of Future-Proof Your SEO

Besides his ventures in marketing agencies, Scott Keever is also the author of the book Future-Proof Your SEO. In this book, he provides insights and strategies on how businesses can optimize their SEO efforts to stay ahead of the curve in the ever-changing digital landscape. This book is featured on Amazon and Google Books.

Best Looking Guy in Miami

Scott Keever gained national media attention for ranking #1 on Google for “Best Looking Guy in Miami.” Scott Keever created this campaign as a case study to demonstrate SEO expertise to potential clients.
Read the Case Study

Producer of Crime Lords

Scott Keever served as Associate Producer on the television series Crime Lords (2022). Scott Keever’s production credit demonstrates Scott Keever’s diverse range of interests and talents beyond digital marketing.
View Scott Keever on IMDb

The Future of Digital Marketing with Pool Pros Marketing

As they look to the future, Pool Pros Marketing envisages comprehensive digital marketing strategies incorporating AI-driven content creation and predictive analytics. The agency plans to broaden its service offerings to cover a full spectrum of digital marketing. This includes new additions such as social media management and advanced analytics.

Reflecting broader industry trends, Pool Pros plans to diversify its services further and adopt new technologies to provide features and all-encompassing solutions to clients.

Summary

In conclusion, Scott Keever’s journey from sales to the world of SEO is a testament to his commitment to learning and innovation. His digital marketing agency, Pool Pros Marketing, stands as a beacon of client-centric services, ethical SEO practices, and pioneering innovations in the industry. With a track record of improving businesses through customized strategies and a focus on the future of digital marketing, Scott Keever and Pool Pros Marketing are primed to continue leading the way in the digital marketing landscape.

Frequently Asked Questions

Q. Who owns Pool Pros Marketing?

A. Scott Keever is the owner of Pool Pros Marketing, a prominent digital marketing agency. He is the founder and CEO, with extensive experience in serving diverse client needs.

Q. What motivated Scott Keever to transition from sales to SEO?

A. Scott Keever was motivated to transition from sales to SEO by his interest in technology and the digital landscape. This led him to explore search engine optimization.

Q. What are the core values of Pool Pros Marketing?

A. The core values of Pool Pros Marketing include a client-centric approach, ethical SEO practices, and a commitment to delivering tangible outcomes.

Q. How does Pool Pros Marketing use AI and machine learning in their operations?

A. Pool Pros Marketing utilizes AI and machine learning to enhance keyword research, interpret user intent, and predict trends, ultimately improving their operations.

Q. What are some of the success stories from Pool Pros Marketing?

A. One success story from Pool Pros Marketing involves a local pool cleaning company that experienced a 200% increase in new clients within four months of working with the agency. This demonstrates the significant impact the agency can have on client businesses.

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Scott Keever in the Press
  • Yahoo Finance
    Washington Times
    Forbes Agency Council
    Entrepreneur
    Orlando Sentine
    Ocean Drive
    Haute Living